Our Big Plan
Summary:
Vista Academy of Art is a non-profit education facility geared towards artists of all ages and abilities.
VAA teaches the traditional principles of art theory, drawing, painting and sculpting in adult and youth
classes. In addition to classes, VAA offers private studios for $300 to $500 per month, locker storage
for students' supplies, closed-door classrooms for meetings and nude figure modeling, and an open
classroom space for art shows and workshops. Classes run for eight to ten week periods, the adult
classes for three hours per session and the youth classes for an hour and a half respectively. An
important factor of the Vista Academy of Art is the youth outreach program. This entails free admission
to VAA classes, internships, and community service hours. VAA also offers shows throughout the year;
each is proposed to run 45 days. The staff members necessary to run VAA are administration, program
director, customer service, floor manager, and instructors. Overall, the Vista Academy of Art is an
organization driven to educate people of all ages and skill levels in the fundamentals of traditional art
and to provide a hub in the community for art enthusiasts to come together and present their work.
Mission:
Vista Academy of Art strives to educate, enrich and engage artists and the community in the visual arts. VAA offers
instruction in the principles of drawing, painting and sculpting, and is dedicated to helping students of all ages and
skill levels realize themselves as artists in contemporary society.
About Us:
Vista Academy of Art, a 501(c)(3) non-profit, is a vibrant extended-learning and contemporary art center, providing
community based artistic development for artists of all ages and abilities. Featuring year-round programs that engage
and inspire, the Academy will be home to public art events, lectures, youth programming and exhibitions.
What the VAA Offers:
Programs for Adults- will focus on the traditional academics of drawing and painting, practical applications of art
theory, exploring both the techniques and the aesthetic issues of making art with a proven framework to accelerate the
growth of their artistic skills.
Programs for Youth- will also focus the traditional academics of drawing and painting, while encouraging young
artists to explore new materials and techniques, develop creative problem solving skills and celebrate self-expression.
Private studios- Closed-door, private studios available for lease. Pending the site availability, we propose units of
equal square footage for a competitive lease rate. Each unit will lease for a monthly fee between $300-$500/mo.
Lockers- Lockable storage for artist members. This level membership will allow artists to store supplies on site and
use the open classroom space when it is not in session.
Closed door classrooms- Depending on the size of the faculty, VAA plans to have large classrooms that will offer a
privacy option for nude figure modeling, classes without foot traffic disruption, or meetings.
Open classroom space- A large open space will be available for lessons, art shows and member artists to use outside
of scheduled class time.
Programming:
Classes
All classes will run on 8-10 week schedule.
Adult classes are offered in 3 hour blocks.
Youth classes are offered in 1 ó hour blocks.
Workshops
Regional and national artists…
Kids Boot camp…
Youth Outreach Programming
The VAA will offer a variety of youth outreach opportunities. Such opportunities include, but are not limited to: free
admission to VAA offered classes, internships within the VAA administration and management staff, regional
internship/professional practices placement, and coordination with local high school students for extra credit or
community service needs.
Shows
Rotating regional and member shows will be scheduled through-out the year. Each show is proposed to run 45 days.
Membership Opportunities
Joining forces with the Vista Art Foundation, VAA goal would be to help expand membership and offer “Studio
Membership” to artist’s, who want a place to work but can’t afford their own studio. (Research the San Diego Art
Department membership levels)
In-House Art Supply Store
Utrecht Affiliate – (need to do more research)
Art Media Affiliate – (need to do more research)
Equipment
All equipment will be property of the Vista Academy of Art.
Our current wish list includes: Easels, horses, desks, chairs, lighting, model stands, décor, etc.
Staff
All positions will be filled through an interview process.
Administration will have the duties of managing operational finances for the VAA. This includes facility expenses,
studio lease payments, membership dues, staff payroll, distribution of commissions and sales, profit and other
financial requirements.
Administration is also responsible for maintaining our goals and keeping the VAA on track with our miles stones. An
Administration staff member will be responsible for scheduling and coordinating any Youth Outreach placement with
the assistance of the Program Coordinator. Administration will over see the duties of all other staff members. This is
a paid staff position; based on competitive rates.
Program Coordinator is responsible for maintaining the scheduling of classes, workshops and art shows. This
position will manage the sales of classes and art sales. This position will also require efforts of marketing the VAA
programs. This is a paid staff position; based on competitive rates.
Customer Service/ Floor managerThis position requires a strong customer service individual. The Floor Manager will cover and manage the front desk, facilities maintenance, and classroom preparation. This position will work closely with the Program Coordinator for
the needs of Instructors. The Floor manager is also responsible for facilities inventory and supplies. This is a paid staff position; based on competitive rates.
Instructors The VAA will provide a curriculum outline for classes to be offered. This curriculum will then be filled by subcontracted
regional artists/instructors. Instructors are required to prepare a specific class syllabus and materials list for
the class(es) they will be teaching. Instructor pay will be a set competitive wage per hour.
Workshop Instructors In coordination with the VAA programming, we will jury workshop proposals by regional and national
artist/instructors. Workshop instructors are required to prepare a specific syllabus, allot length of workshop and
provide a materials list. Workshop Instructors will receive 70% of student enrollment.
Customer Base
Ages: youth – adults
Region: North County San Diego.
Interests: Art enthusiasts, from beginner to advanced levels.